数字身份：共享经济中信任和声誉信息对用户判断的影响
Digital Identity: The Effect of Trust and Reputation Information on User Judgement in the Sharing Economy
摘要：
共享经济（SE）是一个不断发展的生态系统，专注于点对点企业。在SE中，可用于帮助个人（用户）做出决策的信息主要集中在社区生成的信任和声誉信息上。然而，这些信息如何影响用户的判断仍有待了解。为了探索这种影响，我们构建了一个人工SE适应平台，在这个平台上，我们改变了与主机的数字身份相关的元素，测量了用户的感知和交互决策。在三项研究中，我们发现信任和声誉信息不仅增加了用户对主人的可信赖性，可信度和社交性，而且还增加了在家中租用私人房间的倾向。当为用户提供完整的配置文件和具有部分用户选择的信息的配置文件时，可以看到这种效果。更深入的调查显示，与主机的数字身份有关的三个要素足以产生这种积极的看法和增加租赁决策，无论这三个要素是提出。我们的研究结果对SE中的人类判断和隐私具有相关影响，并质疑其当前不断增加的信息共享文化。
英文摘要：
The Sharing Economy (SE) is a growing ecosystem focusing on peer-to-peer enterprise. In the SE the information available to assist individuals (users) in making decisions focuses predominantly on community generated trust and reputation information. However, how such information impacts user judgement is still being understood. To explore such effects, we constructed an artificial SE accommodation platform where we varied the elements related to hosts' digital identity, measuring users' perceptions and decisions to interact. Across three studies, we find that trust and reputation information increases not only the users' perceived trustworthiness, credibility, and sociability of hosts, but also the propensity to rent a private room in their home. This effect is seen when providing users both with complete profiles and profiles with partial user-selected information. Closer investigations reveal that three elements relating to the host's digital identity are sufficient to produce such positive perceptions and increased rental decisions, regardless of which three elements are presented. Our findings have relevant implications for human judgment and privacy in the SE, and question its current culture of ever increasing information-sharing.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
