Seeds Buffering for Information Spreading Processes
Jarosław Jankowski, Piotr Bródka, Radosław Michalski, Przemysław Kazienko
备注：
Jankowski, J., Bródka, P., Michalski, R., & Kazienko, P. (2017, September). Seeds Buffering for Information Spreading Processes. In International Conference on Social Informatics (pp. 628-641). Springer
Seeding strategies for influence maximization in social networks have been studied for more than a decade. They have mainly relied on the activation of all resources (seeds) simultaneously in the beginning; yet, it has been shown that sequential seeding strategies are commonly better. This research focuses on studying sequential seeding with buffering, which is an extension to basic sequential seeding concept. The proposed method avoids choosing nodes that will be activated through the natural diffusion process, which is leading to better use of the budget for activating seed nodes in the social influence process. This approach was compared with sequential seeding without buffering and single stage seeding. The results on both real and artificial social networks confirm that the buffer-based consecutive seeding is a good trade-off between the final coverage and the time to reach it. It performs significantly better than its rivals for a fixed budget. The gain is obtained by dynamic rankings and the ability to detect network areas with nodes that are not yet activated and have high potential of activating their neighbours.
Information spreading is an interesting field in the domain of online social media. In this work, we are investigating how well different seed selection strategies affect the spreading processes simulated using independent cascade model on eighteen multilayer social networks. Fifteen networks are built based on the user interaction data extracted from Facebook public pages and tree of them are multilayer networks downloaded from public repository (two of them being Twitter networks). The results indicate that various state of the art seed selection strategies for single-layer networks like K-S…
The spread of influence in networks is a topic of great importance in many application areas. For instance, one would like to maximise the coverage, limiting the budget for marketing campaign initialisation and use the potential of social influence. To tackle this and similar challenges, more than a decade ago, researchers started to investigate the influence maximisation problem. The challenge is to find the best set of initially activated seed nodes in order to maximise the influence spread in networks. In typical approach we will activate all seeds in single stage, at the beginning of the p…
In this paper, we study the spreading speed of complex contagions in a social network. A $k$-complex contagion starts from a set of initially infected seeds such that any node with at least $k$ infected neighbors gets infected. Simple contagions, i.e., $k=1$, quickly spread to the entire network in small world graphs. However, fast spreading of complex contagions appears to be less likely and more delicate; the successful cases depend crucially on the network structure~\cite{G08,Ghasemiesfeh:2013:CCW}. Our main result shows that complex contagions can spread fast in a general family of time-ev…
Information spreading in complex networks is often modeled as diffusing information with certain probability from nodes that possess it to their neighbors that do not. Information cascades are triggered when the activation of a set of initial nodes (seeds) results in diffusion to large number of nodes. Here, several novel approaches for seed initiation that replace the commonly used activation of all seeds at once with a sequence of initiation stages are introduced. Sequential strategies at later stages avoid seeding highly ranked nodes that are already activated by diffusion active between st…
Numerus works that study the spread of information in social networks include a spreading mechanism in which a set of nodes is initially infected (i.e. seeded), followed by a viral process, which spontaneously spread the message through the nodes of the network. These models are used to describe the spread of rumors as well as the spread of new products and services. In reality however, it is quite rare that a product or service spreads through a social networks solely by viral forces. It is more common, that the spreader would invests a continuous active effort of its sales representatives in…
We consider here information spread which propagates with certain probability from nodes just activated to their not yet activated neighbors. Diffusion cascades can be triggered by activation of even a small set of nodes. Such activation is commonly performed in a single stage. A novel approach based on sequential seeding is analyzed here resulting in three fundamental contributions. First, we propose a coordinated execution of randomized choices to enable precise comparison of different algorithms in general. We apply it here when the newly activated nodes at each stage of spreading attempt t…
Information spreading processes are a key phenomenon observed within real and digital social networks. Network members are often under pressure from incoming information with different sources, such as informative campaigns for increasing awareness, viral marketing, rumours, fake news, or the results of other activities. Messages are often repeated, and such repetition can improve performance in the form of cumulative influence. Repeated messages may also be ignored due to a limited ability to process information. Learning processes are leading to the repeated messages being ignored, as their …
Identifying the most influential spreaders is one of outstanding problems in physics of complex systems. So far, many approaches have attempted to rank the influence of nodes but there is still the lack of accuracy to single out influential spreaders. Here, we directly tackle the problem of finding important spreaders by solving analytically the expected size of epidemic outbreaks when spreading originates from a single seed. We derive and validate a theory for calculating the size of epidemic outbreaks with a single seed using a message-passing approach. In addition, we find that the probabil…
The identification of which nodes are optimal seeds for spreading processes on a network is a non-trivial problem that has attracted much interest recently. While activity has mostly focused on non-recurrent type of dynamics, here we consider the problem for the Susceptible-Infected-Susceptible (SIS) spreading model, where an outbreak seeded in one node can originate an infinite activity avalanche. We apply the theoretical framework for avalanches on networks proposed by Larremore et al. [Phys. Rev. E 85, 066131 (2012)], to obtain detailed quantitative predictions for the spreading influence o…
We study a model of information spreading on multiplex networks, in which agents interact through multiple interaction channels (layers), say online vs.\ offline communication layers, subject to layer-switching cost for transmissions across different interaction layers. The model is characterized by the layer-wise path-dependent transmissibility over a contact, that is dynamically determined dependently on both incoming and outgoing transmission layers. We formulate an analytical framework to deal with such path-dependent transmissibility and demonstrate the nontrivial interplay between the mu…
Networks facilitate the spread of cascades, allowing a local perturbation to percolate via interactions between nodes and their neighbors. We investigate how network structure affects the dynamics of a spreading cascade. By accounting for the joint degree distribution of a network within a generating function framework, we can quantify how degree correlations affect both the onset of global cascades and the propensity of nodes of specific degree class to trigger large cascades. However, not all degree correlations are equally important in a spreading process. We introduce a new measure of degr…
When spreading information over social networks, seeding algorithms selecting users to start the dissemination play a crucial role. The majority of existing seeding algorithms focus solely on maximizing the total number of reached nodes, overlooking the issue of group fairness, in particular, gender imbalance. To tackle the challenge of maximizing information spread on certain target groups, e.g., females, we introduce the concept of the community and gender-aware potential of users. We first show that the network's community structure is closely related to the gender distribution. Then, we pr…
Measuring and optimizing the influence of nodes in big-data online social networks are important for many practical applications, such as the viral marketing and the adoption of new products. As the viral spreading on social network is a global process, it is commonly believed that measuring the influence of nodes inevitably requires the knowledge of the entire network. Employing percolation theory, we show that the spreading process displays a nucleation behavior: once a piece of information spread from the seeds to more than a small characteristic number of nodes, it reaches a point of no re…
Finding a small subset of influential nodes to maximise influence spread in a complex network is an active area of research. Different methods have been proposed in the past to identify a set of seed nodes that can help achieve a faster spread of influence in the network. This paper combines driver node selection methods from the field of network control, with the divide-and-conquer approach of using community structure to guide the selection of candidate seed nodes from the driver nodes of the communities. The use of driver nodes in communities as seed nodes is a comparatively new idea. We id…
Multilayer networks are the underlying structures of multiple real-world systems where we have more than one type of interaction/relation between nodes: social, biological, computer, or communication, to name only a few. In many cases, they are helpful in modelling processes that happen on top of them, which leads to gaining more knowledge about these phenomena. One example of such a process is the spread of influence. Here, the members of a social system spread the influence across the network by contacting each other, sharing opinions or ideas, or - explicitly - by persuasion. Due to the imp…
Online social networks have become a crucial medium to disseminate the latest political, commercial, and social information. Users with high visibility are often selected as seeds to spread information and affect their adoption in target groups. We study how gender differences and similarities can impact the information spreading process. Using a large-scale Instagram dataset and a small-scale Facebook dataset, we first conduct a multi-faceted analysis taking the interaction type, directionality and frequency into account. To this end, we explore a variety of existing and new single and multih…
It is well known that networks generated by common mechanisms such as preferential attachment and homophily can disadvantage the minority group by limiting their ability to establish links with the majority group. This has the effect of limiting minority nodes' access to information. We present the results of an empirical study on the equality of information access in network models with different growth mechanisms and spreading processes. For growth mechanisms, we focus on the majority/minority dichotomy, homophily, preferential attachment, and diversity. For spreading processes, we investiga…
Politecnico di Milano（米兰理工大学）；Università degli Studi di Salerno（萨勒诺大学）
We focus on the election manipulation problem through social influence, where a manipulator exploits a social network to make her most preferred candidate win an election. Influence is due to information in favor of and/or against one or multiple candidates, sent by seeds and spreading through the network according to the independent cascade model. We provide a comprehensive study of the election control problem, investigating two forms of manipulations: seeding to buy influencers given a social network, and removing or adding edges in the social network given the seeds and the information sen…
In a competitive marketing, there are a large number of players which produce the same product. Each firm aims to diffuse its product information widely so that it's product will become popular among potential buyers. The more popular is a product of a firm, the higher is the revenue for the firm. A model is developed in which two players compete to spread information in the large network. Players choose their initial seed nodes simultaneously and the information is diffused according to Independent Cascade model (ICM). The main aim of the player is to choose the seed nodes such that they will…
Fairness in influence maximization has been a very active research topic recently. Most works in this context study the question of how to find seeding strategies (deterministic or probabilistic) such that nodes or communities in the network get their fair share of coverage. Different fairness criteria have been used in this context. All these works assume that the entity that is spreading the information has an inherent interest in spreading the information fairly, otherwise why would they want to use the developed fair algorithms? This assumption may however be flawed in reality -- the sprea…
The rapid diffusion of information and the adoption of social behaviors are of critical importance in situations as diverse as collective actions, pandemic prevention, or advertising and marketing. Although the dynamics of large cascades have been extensively studied in various contexts, few have systematically examined the impact of network topology on the efficiency of information diffusion. Here, by employing the linear threshold model on networks with communities, we demonstrate that a prominent network feature---the modular structure---strongly affects the speed of information diffusion i…
Cellular networks are overloaded due to the mobile traffic surge, and mobile social network (MSNets) carrying information flow can help reduce cellular traffic load. If geographically-nearby users directly adopt WiFi or Bluetooth technology (i.e., leveraging proximity-based communication) for information spreading in MSNets, a portion of mobile traffic can be offloaded from cellular networks. For many delay-tolerant applications, it is beneficial for traffic offloading to pick some seed users as information sources, which help further spread the information to others in an epidemic-like manner…
Due to much closer to real application scenarios,the budgeted influence maximization (BIM) problem has attracted great attention among researchers. As a variant of the influence maximization (IM) problem, the BIM problem aims at mining several nodes with different costs as seeds with limited budget to maximize the influence as possible. By first activating these seed nodes and spreading influence under the given propagation model, the maximized spread of influence can be reached in the network. Several approaches have been proposed for BIM. Most of them are modified versions of the greedy algo…
A key ingredient in social contagion dynamics is reinforcement, as adopting a certain social behavior requires verification of its credibility and legitimacy. Memory of non-redundant information plays an important role in reinforcement, which so far has eluded theoretical analysis. We first propose a general social contagion model with reinforcement derived from non-redundant information memory. Then, we develop a unified edge-based compartmental theory to analyze this model, and a remarkable agreement with numerics is obtained on some specific models. Using a spreading threshold model as a sp…
Influence maximization, the fundamental of viral marketing, aims to find top-$K$ seed nodes maximizing influence spread under certain spreading models. In this paper, we study influence maximization from a game perspective. We propose a Coordination Game model, in which every individual makes its decision based on the benefit of coordination with its network neighbors, to study information propagation. Our model serves as the generalization of some existing models, such as Majority Vote model and Linear Threshold model. Under the generalized model, we study the hardness of influence maximizati…
In the study of epidemic dynamics a fundamental question is whether a pathogen initially affecting only one individual will give rise to a limited outbreak or to a widespread pandemic. The answer to this question crucially depends not only on the parameters describing the infection and recovery processes but also on where, in the network of interactions, the infection starts from. We study the dependence on the location of the initial seed for the Susceptible-Infected-Susceptible epidemic dynamics in continuous time on networks. We first derive analytical predictions for the dependence on the …
Network intervention problems often benefit from selecting a highly-connected node to perform interventions using these nodes, e.g. immunization. However, in many network contexts, the structure of network connections is unknown, leading to a challenge. We develop and examine the mathematical properties of two distinct informationally light strategies, a novel global strategy and local strategy, that yield higher degree nodes in virtually any network structure. We further identify a novel network property called Inversity, whose sign determines which of the two strategies, local or global, wil…
