Academic research in the field of recommender systems mainly focuses on the problem of maximizing the users' utility by trying to identify the most relevant items for each user. However, such items are not necessarily the ones that maximize the utility of the service provider (e.g., an online retailer) in terms of the business value, such as profit. One approach to increasing the providers' utility is to incorporate purchase-oriented information, e.g., the price, sales probabilities, and the resulting profit, into the recommendation algorithms. In this paper we specifically focus on price- and profit-aware recommender systems. We provide a brief overview of the relevant literature and use numerical simulations to illustrate the potential business benefit of such approaches.
Traditional recommendation systems make recommendations based solely on the customer's past purchases, product ratings and demographic data without considering the profitability the items being recommended. In this work we study the question of how a vendor can directly incorporate the profitability of items into its recommender so as to maximize its expected profit while still providing accurate recommendations. Our approach uses the output of any traditional recommender system and adjust them according to item profitabilities. Our approach is parameterized so the vendor can control how much …
Kempelen Institute of Intelligent Technologies（肯佩伦智能技术研究所）；Slovak University of Technology in Bratislava（布拉迪斯拉发斯洛伐克工业大学）；Exponea
Most of the research in the recommender systems domain is focused on the optimization of the metrics based on historical data such as Mean Average Precision (MAP) or Recall. However, there is a gap between the research and industry since the leading Key Performance Indicators (KPIs) for businesses are revenue and profit. In this paper, we explore the impact of manipulating the profit awareness of a recommender system. An average e-commerce business does not usually use a complicated recommender algorithm. We propose an adjustment of a predicted ranking for score-based recommender systems and e…
Automated recommendations can nowadays be found on many e-commerce platforms, and such recommendations can create substantial value for consumers and providers. Often, however, not all recommendable items have the same profit margin, and providers might thus be tempted to promote items that maximize their profit. In the short run, consumers might accept non-optimal recommendations, but they may lose their trust in the long run. Ultimately, this leads to the problem of designing balanced recommendation strategies, which consider both consumer and provider value and lead to sustained business su…
University of Minnesota（明尼苏达大学）；University of Klagenfurt（克拉根福大学）；Indiana University（印第安纳大学）
Today's research in recommender systems is largely based on experimental designs that are static in a sense that they do not consider potential longitudinal effects of providing recommendations to users. In reality, however, various important and interesting phenomena only emerge or become visible over time, e.g., when a recommender system continuously reinforces the popularity of already successful artists on a music streaming site or when recommendations that aim at profit maximization lead to a loss of consumer trust in the long run. In this paper, we discuss how Agent-Based Modeling and Si…
University of Southern California（南加州大学）；University College London（伦敦大学学院）；Polytechnic University of Bari（巴里理工大学）
Recently, there has been a rising awareness that when machine learning (ML) algorithms are used to automate choices, they may treat/affect individuals unfairly, with legal, ethical, or economic consequences. Recommender systems are prominent examples of such ML systems that assist users in making high-stakes judgments. A common trend in the previous literature research on fairness in recommender systems is that the majority of works treat user and item fairness concerns separately, ignoring the fact that recommender systems operate in a two-sided marketplace. In this work, we present an optimi…
University of Colorado, Boulder（科罗拉多大学博尔德分校）；University of Minnesota（明尼苏达大学）；eBay, Inc.（eBay公司）；University of Klagenfurt（克拉根福大学）；National Institute of Advanced Industrial Science and Technology（日本产业技术综合研究所）；Expedia Group（Expedia集团）；Accenture（埃森哲）
Recommender systems are personalized information access applications; they are ubiquitous in today's online environment, and effective at finding items that meet user needs and tastes. As the reach of recommender systems has extended, it has become apparent that the single-minded focus on the user common to academic research has obscured other important aspects of recommendation outcomes. Properties such as fairness, balance, profitability, and reciprocity are not captured by typical metrics for recommender system evaluation. The concept of multistakeholder recommendation has emerged as a unif…
With the increasing demand for predictable and accountable Artificial Intelligence, the ability to explain or justify recommender systems results by specifying how items are suggested, or why they are relevant, has become a primary goal. However, current models do not explicitly represent the services and actors that the user might encounter during the overall interaction with an item, from its selection to its usage. Thus, they cannot assess their impact on the user's experience. To address this issue, we propose a novel justification approach that uses service models to (i) extract experienc…
Machine Learning Recommendation System For Health Insurance Decision Making In Nigeria
University of Illinois at Chicago（伊利诺伊大学芝加哥分校）；Arteri Africa；University at Buffalo, State University of New York（纽约州立大学布法罗分校）；Swansea University（斯旺西大学）
University of Hong Kong（香港大学）；South China University of Technology（华南理工大学）；Simon Fraser University（西蒙菲莎大学）
Modeling time-evolving preferences of users with their sequential item interactions, has attracted increasing attention in many online applications. Hence, sequential recommender systems have been developed to learn the dynamic user interests from the historical interactions for suggesting items. However, the interaction pattern encoding functions in most existing sequential recommender systems have focused on single type of user-item interactions. In many real-life online platforms, user-item interactive behaviors are often multi-typed (e.g., click, add-to-favorite, purchase) with complex cro…
University of Southern California（南加州大学）；Adobe Research（Adobe 研究院）；Adobe（Adobe 公司）
Recommender systems take inputs from user history, use an internal ranking algorithm to generate results and possibly optimize this ranking based on feedback. However, often the recommender system is unaware of the actual intent of the user and simply provides recommendations dynamically without properly understanding the thought process of the user. An intelligent recommender system is not only useful for the user but also for businesses which want to learn the tendencies of their users. Finding out tendencies or intents of a user is a difficult problem to solve. Keeping this in mind, we soug…
Studying human factors has gained a lot of interest in recommender systems research recently. User experience plays a vital role in tourism recommender systems since user satisfaction is the main factor that guarantees the success of such recommender systems. In this work, we have designed and implemented a destination recommender system in which the recommendations adapt instantly based on the user preferences. The recommendations can be explored on a world map with additional information. This interface addresses common visualization challenges in recommender systems, such as transparency, j…
Decisions such as which movie to watch next, which song to listen to, or which product to buy online, are increasingly influenced by recommender systems and user models that incorporate information on users' past behaviours, preferences, and digitally created content. Machine learning models that enable recommendations and that are trained on user data may unintentionally leverage information on human characteristics that are considered vulnerabilities, such as depression, young age, or gambling addiction. The use of algorithmic decisions based on latent vulnerable state representations could …
For present e-commerce platforms, session-based recommender systems are developed to predict users' preference for next-item recommendation. Although a session can usually reflect a user's current preference, a local shift of the user's intention within the session may still exist. Specifically, the interactions that take place in the early positions within a session generally indicate the user's initial intention, while later interactions are more likely to represent the latest intention. Such positional information has been rarely considered in existing methods, which restricts their ability…
Recommendation Systems (RS) have become an essential part of many online services. Due to its pivotal role in guiding customers towards purchasing, there is a natural motivation for unscrupulous parties to spoof RS for profits. In this paper, we study the shilling attack: a subsistent and profitable attack where an adversarial party injects a number of user profiles to promote or demote a target item. Conventional shilling attack models are based on simple heuristics that can be easily detected, or directly adopt adversarial attack methods without a special design for RS. Moreover, the study o…
Recommender systems have become the dominant means of curating cultural content, significantly influencing the nature of individual cultural experience. While the majority of research on recommender systems optimizes for personalized user experience, this paradigm does not capture the ways that recommender systems impact cultural experience in the aggregate, across populations of users. Although existing novelty, diversity, and fairness studies probe how systems relate to the broader social role of cultural content, they do not adequately center culture as a core concept and challenge. In this…
Huawei Noah’s Ark Lab（华为诺亚方舟实验室）；National University of Singapore（新加坡国立大学）
Recommender systems often face heterogeneous datasets containing highly personalized historical data of users, where no single model could give the best recommendation for every user. We observe this ubiquitous phenomenon on both public and private datasets and address the model selection problem in pursuit of optimizing the quality of recommendation for each user. We propose a meta-learning framework to facilitate user-level adaptive model selection in recommender systems. In this framework, a collection of recommenders is trained with data from all users, on top of which a model selector is …
Autonomous Information Seeking: A Roadmap for Agentic Recommender Systems
National University of Singapore（新加坡国立大学）；Polytechnic University of Bari（巴里理工大学）；Renmin University of China（中国人民大学）；University of Science and Technology of China（中国科学技术大学）
Due to the pivotal role of Recommender Systems (RS) in guiding customers towards the purchase, there is a natural motivation for unscrupulous parties to spoof RS for profits. In this paper, we study Shilling Attack where an adversarial party injects a number of fake user profiles for improper purposes. Conventional Shilling Attack approaches lack attack transferability (i.e., attacks are not effective on some victim RS models) and/or attack invisibility (i.e., injected profiles can be easily detected). To overcome these issues, we present Leg-UP, a novel attack model based on the Generative Ad…
The suggestions generated by most existing recommender systems are known to suffer from a lack of diversity, and other issues like popularity bias. As a result, they have been observed to promote well-known "blockbuster" items, and to present users with "more of the same" choices that entrench their existing beliefs and biases. This limits users' exposure to diverse viewpoints and potentially increases political polarization. To promote the diversity of views, we developed a novel computational framework that can identify the political leanings of users and the news items they share on online …
Jilin University（吉林大学）；Chinese Academy of Sciences（中国科学院）；University of Chinese Academy of Sciences（中国科学院大学）；Rutgers, the state university of New Jersey（罗格斯新泽西州立大学）
In e-commerce, online retailers are usually suffering from professional malicious users (PMUs), who utilize negative reviews and low ratings to their consumed products on purpose to threaten the retailers for illegal profits. Specifically, there are three challenges for PMU detection: 1) professional malicious users do not conduct any abnormal or illegal interactions (they never concurrently leave too many negative reviews and low ratings at the same time), and they conduct masking strategies to disguise themselves. Therefore, conventional outlier detection methods are confused by their maskin…
End users' awareness about the data they share, the purpose of sharing that data, and their control over it, is key to establishing trust and eradicating privacy concerns. We experimented on personal data management by prototyping a Point-of-Interest recommender system in which data collected on the user can be viewed, edited, deleted, and shared via elements in the User Interface. Based on our qualitative findings, in this paper we discuss "The ostrich policy" adopted by end users who do not want to manage their personal data. We sound a waking whistle to design and model for personal data ma…
In order to improve the accuracy of recommendations, many recommender systems nowadays use side information beyond the user rating matrix, such as item content. These systems build user profiles as estimates of users' interest on content (e.g., movie genre, director or cast) and then evaluate the performance of the recommender system as a whole e.g., by their ability to recommend relevant and novel items to the target user. The user profile modelling stage, which is a key stage in content-driven RS is barely properly evaluated due to the lack of publicly available datasets that contain user pr…
JD Finance America Corporation（京东金融美国公司）；South China University of Technology（华南理工大学）；Peng Cheng Laboratory（鹏城实验室）；Communication and Computer Network Laboratory of Guangdong（广东省通信与计算机网络实验室）；VIPS Research（唯品会研究院）；Case Western Reserve University（凯斯西储大学）
Social recommendation task aims to predict users' preferences over items with the incorporation of social connections among users, so as to alleviate the sparse issue of collaborative filtering. While many recent efforts show the effectiveness of neural network-based social recommender systems, several important challenges have not been well addressed yet: (i) The majority of models only consider users' social connections, while ignoring the inter-dependent knowledge across items; (ii) Most of existing solutions are designed for singular type of user-item interactions, making them infeasible t…
To improve user experience and profits of corporations, modern industrial recommender systems usually aim to select the items that are most likely to be interacted with (e.g., clicks and purchases). However, they overlook the fact that users may purchase the items even without recommendations. To select these effective items, it is essential to estimate the causal effect of recommendations. The real effective items are the ones which can contribute to purchase probability uplift. Nevertheless, it is difficult to obtain the real causal effect since we can only recommend or not recommend an item…
Recommender Systems (RS) play a vital role in applications such as e-commerce and on-demand content streaming. Research on RS has mainly focused on the customer perspective, i.e., accurate prediction of user preferences and maximization of user utilities. As a result, most existing techniques are not explicitly built for revenue maximization, the primary business goal of enterprises. In this work, we explore and exploit a novel connection between RS and the profitability of a business. As recommendations can be seen as an information channel between a business and its customers, it is interest…
In recent years, much research effort on recommendation has been devoted to mining user behaviors, i.e., collaborative filtering, along with the general information which describes users or items, e.g., textual attributes, categorical demographics, product images, and so on. Price, an important factor in marketing --- which determines whether a user will make the final purchase decision on an item --- surprisingly, has received relatively little scrutiny. In this work, we aim at developing an effective method to predict user purchase intention with the focus on the price factor in recommender …
