成就和朋友：在线多人游戏中玩家保持的关键因素因玩家级别而异
Achievement and Friends: Key Factors of Player Retention Vary Across Player Levels in Online Multiplayer Games
摘要：
长期留住玩家是游戏行业的一个长期挑战。人们已经付出了巨大的努力来了解是什么激励玩家享受游戏。虽然在游戏的不同阶段，人们可能有不同的理由玩或放弃游戏，但以前的研究从快照的角度研究了保留问题。这项研究通过分析在线多人游戏中51，104个不同个体的游戏日志，独特地提供了玩家虚拟生活阶段保留问题的多方面观点。我们发现寿命的关键指标随着游戏水平的变化而变化。成就功能在初始阶段到高级阶段对玩家很重要，但一旦玩家达到游戏提供的最高级别，社交功能就成为最能预测寿命的功能。这些发现对设计适应玩家需求的网络游戏具有理论和实践意义。
英文摘要：
Retaining players over an extended period of time is a long-standing challenge in game industry. Significant effort has been paid to understanding what motivates players enjoy games. While individuals may have varying reasons to play or abandon a game at different stages within the game, previous studies have looked at the retention problem from a snapshot view. This study, by analyzing in-game logs of 51,104 distinct individuals in an online multiplayer game, uniquely offers a multifaceted view of the retention problem over the players' virtual life phases. We find that key indicators of longevity change with the game level. Achievement features are important for players at the initial to the advanced phases, yet social features become the most predictive of longevity once players reach the highest level offered by the game. These findings have theoretical and practical implications for designing online games that are adaptive to meeting the players' needs.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
