Implicit feedback (e.g., clicks, dwell times, etc.) is an abundant source of data in human-interactive systems. While implicit feedback has many advantages (e.g., it is inexpensive to collect, user centric, and timely), its inherent biases are a key obstacle to its effective use. For example, position bias in search rankings strongly influences how many clicks a result receives, so that directly using click data as a training signal in Learning-to-Rank (LTR) methods yields sub-optimal results. To overcome this bias problem, we present a counterfactual inference framework that provides the theoretical basis for unbiased LTR via Empirical Risk Minimization despite biased data. Using this framework, we derive a Propensity-Weighted Ranking SVM for discriminative learning from implicit feedback, where click models take the role of the propensity estimator. In contrast to most conventional approaches to de-bias the data using click models, this allows training of ranking functions even in settings where queries do not repeat. Beyond the theoretical support, we show empirically that the proposed learning method is highly effective in dealing with biases, that it is robust to noise and propensity model misspecification, and that it scales efficiently. We also demonstrate the real-world applicability of our approach on an operational search engine, where it substantially improves retrieval performance.
It is a well-known challenge to learn an unbiased ranker with biased feedback. Unbiased learning-to-rank(LTR) algorithms, which are verified to model the relative relevance accurately based on noisy feedback, are appealing candidates and have already been applied in many applications with single categorical labels, such as user click signals. Nevertheless, the existing unbiased LTR methods cannot properly handle continuous feedback, which are essential for many industrial applications, such as content recommender systems. To provide personalized high-quality recommendation results, recommender…
Sungkyunkwan University（成均馆大学）；Google Research（谷歌研究院）；Seoul National University（首尔国立大学）
Implicit feedback has been widely used to build commercial recommender systems. Because observed feedback represents users' click logs, there is a semantic gap between true relevance and observed feedback. More importantly, observed feedback is usually biased towards popular items, thereby overestimating the actual relevance of popular items. Although existing studies have developed unbiased learning methods using inverse propensity weighting (IPW) or causal reasoning, they solely focus on eliminating the popularity bias of items. In this paper, we propose a novel unbiased recommender learning…
Balancing Unobserved Confounding with a Few Unbiased Ratings in Debiased Recommendations
Peking University（北京大学）；University of Chinese Academy of Sciences（中国科学院大学）；University of California, San Diego（加州大学圣地亚哥分校）；Beijing Technology and Business University（北京工商大学）
Unbiased Learning to Rank (ULTR) studies the problem of learning a ranking function based on biased user interactions. In this framework, ULTR algorithms have to rely on a large amount of user data that are collected, stored, and aggregated by central servers. In this paper, we consider an on-device search setting, where users search against their personal corpora on their local devices, and the goal is to learn a ranking function from biased user interactions. Due to privacy constraints, users' queries, personal documents, results lists, and raw interaction data will not leave their devices, …
Clicks on rankings suffer from position-bias: generally items on lower ranks are less likely to be examined - and thus clicked - by users, in spite of their actual preferences between items. The prevalent approach to unbiased click-based learning-to-rank (LTR) is based on counterfactual inverse-propensity-scoring (IPS) estimation. In contrast with general reinforcement learning, counterfactual doubly-robust (DR) estimation has not been applied to click-based LTR in previous literature. In this paper, we introduce a novel DR estimator that is the first DR approach specifically designed for posi…
Implicit feedback is widely leveraged in recommender systems since it is easy to collect and provides weak supervision signals. Recent works reveal a huge gap between the implicit feedback and user-item relevance due to the fact that implicit feedback is also closely related to the item exposure. To bridge this gap, existing approaches explicitly model the exposure and propose unbiased estimators to improve the relevance. Unfortunately, these unbiased estimators suffer from the high gradient variance, especially for long-tail items, leading to inaccurate gradient updates and degraded model per…
Leveraging biased click data for optimizing learning to rank systems has been a popular approach in information retrieval. Because click data is often noisy and biased, a variety of methods have been proposed to construct unbiased learning to rank (ULTR) algorithms for the learning of unbiased ranking models. Among them, automatic unbiased learning to rank (AutoULTR) algorithms that jointly learn user bias models (i.e., propensity models) with unbiased rankers have received a lot of attention due to their superior performance and low deployment cost in practice. Despite their differences in th…
Clickthrough data is a particularly inexpensive and plentiful resource to obtain implicit relevance feedback for improving and personalizing search engines. However, it is well known that the probability of a user clicking on a result is strongly biased toward documents presented higher in the result set irrespective of relevance. We introduce a simple method to modify the presentation of search results that provably gives relevance judgments that are unaffected by presentation bias under reasonable assumptions. We validate this property of the training data in interactive real world experimen…
TripAdvisor, Inc.（猫途鹰公司）；st Avenue（第一大道400号）；Needham, MA 02494（马萨诸塞州尼德姆市02494）
Nowadays, search ranking and recommendation systems rely on a lot of data to train machine learning models such as Learning-to-Rank (LTR) models to rank results for a given query, and implicit user feedbacks (e.g. click data) have become the dominant source of data collection due to its abundance and low cost, especially for major Internet companies. However, a drawback of this data collection approach is the data could be highly biased, and one of the most significant biases is the position bias, where users are biased towards clicking on higher ranked results. In this work, we will investiga…
Learning to rank with biased click data is a well-known challenge. A variety of methods has been explored to debias click data for learning to rank such as click models, result interleaving and, more recently, the unbiased learning-to-rank framework based on inverse propensity weighting. Despite their differences, most existing studies separate the estimation of click bias (namely the \textit{propensity model}) from the learning of ranking algorithms. To estimate click propensities, they either conduct online result randomization, which can negatively affect the user experience, or offline par…
Tokyo Institute of Technology（东京工业大学）；SMN Corporation（SMN公司）
Recommender systems widely use implicit feedback such as click data because of its general availability. Although the presence of clicks signals the users' preference to some extent, the lack of such clicks does not necessarily indicate a negative response from the users, as it is possible that the users were not exposed to the items (positive-unlabeled problem). This leads to a difficulty in predicting the users' preferences from implicit feedback. Previous studies addressed the positive-unlabeled problem by uniformly upweighting the loss for the positive feedback data or estimating the confi…
Counterfactual Learning to Rank (LTR) methods optimize ranking systems using logged user interactions that contain interaction biases. Existing methods are only unbiased if users are presented with all relevant items in every ranking. There is currently no existing counterfactual unbiased LTR method for top-k rankings. We introduce a novel policy-aware counterfactual estimator for LTR metrics that can account for the effect of a stochastic logging policy. We prove that the policy-aware estimator is unbiased if every relevant item has a non-zero probability to appear in the top-k ranking. Our e…
Nowadays, recommender systems already impact almost every facet of peoples lives. To provide personalized high quality recommendation results, conventional systems usually train pointwise rankers to predict the absolute value of objectives and leverage a distinct shallow tower to estimate and alleviate the impact of position bias. However, with such a training paradigm, the optimization target differs a lot from the ranking metrics valuing the relative order of top ranked items rather than the prediction precision of each item. Moreover, as the existing system tends to recommend more relevant …
