描述在线黑帽市场中的关键利益相关者
Characterizing Key Stakeholders in an Online Black-Hat Marketplace
摘要：
在过去的几年里，出现了许多黑帽市场，这些市场为访问声誉操纵服务提供了便利，例如虚假的Facebook喜欢，欺诈性的搜索引擎优化（SEO）或虚假的亚马逊评论。为了部署有效的技术和法律对策，重要的是要了解这些黑帽市场是如何运作的，揭示他们提供的服务，谁在卖，谁在买，他们买什么，谁更成功，为什么他们成功，等等。SEOClerks.com.由于该网站提供非匿名交易信息，我们将分析个人用户的销售和购买行为，提出一种识别关键用户的策略，并研究他们与其他（非关键）用户相比的策略。我们发现关键用户：（1）主要位于亚洲国家，（2）更专注于销售黑帽SEO服务，（3）倾向于列出更多低价服务，（4）有时从其他卖家购买服务，然后以更高的价格出售。最后，我们讨论了我们的分析方面的影响，制定有效的经济和法律干预战略，对市场运营商和关键用户。
英文摘要：
Over the past few years, many black-hat marketplaces have emerged that facilitate access to reputation manipulation services such as fake Facebook likes, fraudulent search engine optimization (SEO), or bogus Amazon reviews. In order to deploy effective technical and legal countermeasures, it is important to understand how these black-hat marketplaces operate, shedding light on the services they offer, who is selling, who is buying, what are they buying, who is more successful, why are they successful, etc. Toward this goal, in this paper, we present a detailed micro-economic analysis of a popular online black-hat marketplace, namely, SEOClerks.com. As the site provides non-anonymized transaction information, we set to analyze selling and buying behavior of individual users, propose a strategy to identify key users, and study their tactics as compared to other (non-key) users. We find that key users: (1) are mostly located in Asian countries, (2) are focused more on selling black-hat SEO services, (3) tend to list more lower priced services, and (4) sometimes buy services from other sellers and then sell at higher prices. Finally, we discuss the implications of our analysis with respect to devising effective economic and legal intervention strategies against marketplace operators and key users.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
