This paper studies the relation between activity on Twitter and sales. While research exists into the relation between Tweets and movie and book sales, this paper shows that the same relations do not hold for products that receive less attention on social media. For such products, classification of Tweets is far more important to determine a relation. Also, for such products advanced statistical relations, in addition to correlation, are required to relate Twitter activity and sales. In a case study that involves Tweets and sales from a company in four countries, the paper shows how, by classifying Tweets, such relations can be identified. In particular, the paper shows evidence that positive Tweets by persons (as opposed to companies) can be used to forecast sales and that peaks in positive Tweets by persons are strongly related to an increase in sales. These results can be used to improve sales forecasts and to increase sales in marketing campaigns.
We study the power of Twitter events to predict consumer sales events by analysing sales for 75 companies from the retail sector and over 150 million tweets mentioning those companies along with their sentiment. We suggest an approach for events identification on Twitter extending existing methodologies of event study. We also propose a robust method for clustering Twitter events into different types based on their shape, which captures the varying dynamics of information propagation through the social network. We provide empirical evidence that through events differentiation based on their sh…
$\textit{Fake followers}$ are those Twitter accounts specifically created to inflate the number of followers of a target account. Fake followers are dangerous for the social platform and beyond, since they may alter concepts like popularity and influence in the Twittersphere - hence impacting on economy, politics, and society. In this paper, we contribute along different dimensions. First, we review some of the most relevant existing features and rules (proposed by Academia and Media) for anomalous Twitter accounts detection. Second, we create a baseline dataset of verified human and fake foll…
Background: Twitter has become the "wild-west" of marketing and promotional strategies for advertisement agencies. Electronic cigarettes have been heavily marketed across Twitter feeds, offering discounts, "kid-friendly" flavors, algorithmically generated false testimonials, and free samples. Methods:All electronic cigarette keyword related tweets from a 10% sample of Twitter spanning January 2012 through December 2014 (approximately 850,000 total tweets) were identified and categorized as Automated or Organic by combining a keyword classification and a machine trained Human Detection algorith…
Twitter is a popular platform for e-commerce in the Arab region including the sale of illegal goods and services. Social media platforms present multiple opportunities to mine information about behaviors pertaining to both illicit and pharmaceutical drugs and likewise to legal prescription drugs sold without a prescription, i.e., illegally. Recognized as a public health risk, the sale and use of illegal drugs, counterfeit versions of legal drugs, and legal drugs sold without a prescription constitute a widespread problem that is reflected in and facilitated by social media. Twitter provides a …
The right to protest is perceived as one of the primary civil rights. Citizens participate in mass demonstrations to express themselves and exercise their democratic rights. However, because of the large number of participants, protests may lead to violence and destruction, and hence can be costly. Thus, it is important to predict such demonstrations in advance to safeguard against such damages. Recent research has shown that about 75 percent of protests that are regarded as legal, are planned in advance. Twitter, the prominent micro-blogging website, has been used as a tool by protestors for …
In many Twitter studies, it is important to know where a tweet came from in order to use the tweet content to study regional user behavior. However, researchers using Twitter to understand user behavior often lack sufficient geo-tagged data. Given the huge volume of Twitter data there is a need for accurate automated geolocating solutions. Herein, we present a new method to predict a Twitter user's location based on the information in a single tweet. We integrate text and user profile meta-data into a single model using a convolutional neural network. Our experiments demonstrate that our neura…
The digital town hall of Twitter becomes a preferred medium of communication for individuals and organizations across the globe. Some of them reach audiences of millions, while others struggle to get noticed. Given the impact of social media, the question remains more relevant than ever: how to model the dynamics of attention in Twitter. Researchers around the world turn to machine learning to predict the most influential tweets and authors, navigating the volume, velocity, and variety of social big data, with many compromises. In this paper, we revisit content popularity prediction on Twitter…
Elections are the backbone of any democratic country, where voters elect the candidates as their representatives. The emergence of social networking sites has provided a platform for political parties and their candidates to connect with voters in order to spread their political ideas. Our study aims to use Twitter in assessing the outcome of Delhi Assembly elections held in 2020, using a bi-level approach, i.e., concerning political parties and their candidates. We analyze the correlation of election results with the activities of different candidates and parties on Twitter, and the response …
Boston University（波士顿大学）；University of Crete（克里特大学）
This paper investigates the interplay between different types of user interactions on Twitter, with respect to predicting missing or unseen interactions. For example, given a set of retweet interactions between Twitter users, how accurately can we predict reply interactions? Is it more difficult to predict retweet or quote interactions between a pair of accounts? Also, how important is time locality, and which features of interaction patterns are most important to enable accurate prediction of specific Twitter interactions? Our empirical study of Twitter interactions contributes initial answer…
Predicting investors reactions to financial and political news is important for the early detection of stock market jitters. Evidence from several recent studies suggests that online social media could improve prediction of stock market movements. However, utilizing such information to predict strong stock market fluctuations has not been explored so far. In this work, we propose a novel event detection method on Twitter, tailored to detect financial and political events that influence a specific stock market. The proposed approach applies a bursty topic detection method on a stream of tweets …
In studies on election result prediction based on Twitter data, estimates were made using one of the factors such as the number of positive, negative, and neutral tweets posted about parties, the effect size of these tweets (the number of re-tweets), or the number of people who posted these tweets. However, no study was found that used all of these factors together. The goal of this study is to develop a new approach that takes into account all of the factors described and contributes to the literature in this context. A new multifactor model for the election result prediction based on Twitter…
Online misinformation has been a serious threat to public health and society. Social media users are known to reply to misinformation posts with counter-misinformation messages, which have been shown to be effective in curbing the spread of misinformation. This is called social correction. However, the characteristics of tweets that attract social correction versus those that do not remain unknown. To close the gap, we focus on answering the following two research questions: (1) ``Given a tweet, will it be countered by other users?'', and (2) ``If yes, what will be the magnitude of countering …
School of Informatics（信息学院）；University of Edinburgh（爱丁堡大学）
Twitter has become a major source of data for social media researchers. One important aspect of Twitter not previously considered are {\em deletions} -- removal of tweets from the stream. Deletions can be due to a multitude of reasons such as privacy concerns, rashness or attempts to undo public statements. We show how deletions can be automatically predicted ahead of time and analyse which tweets are likely to be deleted and how.
The popularity of Twitter for information discovery, coupled with the automatic shortening of URLs to save space, given the 140 character limit, provides cyber criminals with an opportunity to obfuscate the URL of a malicious Web page within a tweet. Once the URL is obfuscated the cyber criminal can lure a user to click on it with enticing text and images before carrying out a cyber attack using a malicious Web server. This is known as a drive-by- download. In a drive-by-download a user's computer system is infected while interacting with the malicious endpoint, often without them being made a…
Online social networks like Twitter actively monitor their platform to identify accounts that go against their rules. Twitter enforces account level moderation, i.e. suspension of a Twitter account in severe cases of platform abuse. A point of note is that these suspensions are sometimes temporary and even incorrect. Twitter provides a redressal mechanism to 'restore' suspended accounts. We refer to all suspended accounts who later have their suspension reversed as 'restored accounts'. In this paper, we release the firstever dataset and methodology 1 to identify restored accounts. We inspect a…
University of Warwick（华威大学）；Southeast University（东南大学）
Opinion prediction on Twitter is challenging due to the transient nature of tweet content and neighbourhood context. In this paper, we model users' tweet posting behaviour as a temporal point process to jointly predict the posting time and the stance label of the next tweet given a user's historical tweet sequence and tweets posted by their neighbours. We design a topic-driven attention mechanism to capture the dynamic topic shifts in the neighbourhood context. Experimental results show that the proposed model predicts both the posting time and the stance labels of future tweets more accuratel…
Predicting X from Twitter is a popular fad within the Twitter research subculture. It seems both appealing and relatively easy. Among such kind of studies, electoral prediction is maybe the most attractive, and at this moment there is a growing body of literature on such a topic. This is not only an interesting research problem but, above all, it is extremely difficult. However, most of the authors seem to be more interested in claiming positive results than in providing sound and reproducible methods. It is also especially worrisome that many recent papers seem to only acknowledge those studi…
Locations, e.g., countries, states, cities, and point-of-interests, are central to news, emergency events, and people's daily lives. Automatic identification of locations associated with or mentioned in documents has been explored for decades. As one of the most popular online social network platforms, Twitter has attracted a large number of users who send millions of tweets on daily basis. Due to the world-wide coverage of its users and real-time freshness of tweets, location prediction on Twitter has gained significant attention in recent years. Research efforts are spent on dealing with new…
Twitter has been proven to be a notable source for predictive modelling on various domains such as the stock market, the dissemination of diseases or sports outcomes. However, such a study has not been conducted in football (soccer) so far. The purpose of this research was to study whether data mined from Twitter can be used for this purpose. We built a set of predictive models for the outcome of football games of the English Premier League for a 3 month period based on tweets and we studied whether these models can overcome predictive models which use only historical data and simple football …
Twitter as a new form of social media potentially contains useful information that opens new opportunities for content analysis on tweets. This paper examines the predictive power of Twitter regarding the US presidential election of 2012. For this study, we analyzed 32 million tweets regarding the US presidential election by employing a combination of machine learning techniques. We devised an advanced classifier for sentiment analysis in order to increase the accuracy of Twitter content analysis. We carried out our analysis by comparing Twitter results with traditional opinion polls. In addit…
Predicting the popularity of news article is a challenging task. Existing literature mostly focused on article contents and polarity to predict popularity. However, existing research has not considered the users' preference towards a particular article. Understanding users' preference is an important aspect for predicting the popularity of news articles. Hence, we consider the social media data, from the Twitter platform, to address this research gap. In our proposed model, we have considered the users' involvement as well as the users' reaction towards an article to predict the popularity of …
The election forecasting 'industry' is a growing one, both in the volume of scholars producing forecasts and methodological diversity. In recent years a new approach has emerged that relies on social media and particularly Twitter data to predict election outcomes. While some studies have shown the method to hold a surprising degree of accuracy there has been criticism over the lack of consistency and clarity in the methods used, along with inevitable problems of population bias. In this paper we set out a 'baseline' model for using Twitter as an election forecasting tool that we then apply to…
The Volume-Audience-Match simulator, or VAM was applied to predict future activity on Twitter related to international economic affairs. VAM was applied to do timeseries forecasting to predict the: (1) number of total activities, (2) number of active old users, and (3) number of newly active users over the span of 24 hours from the start time of prediction. VAM then used these volume predictions to perform user link predictions. A user-user edge was assigned to each of the activities in the 24 future timesteps. VAM considerably outperformed a set of baseline models in both the time series and …
When evaluating the cause of one's popularity on Twitter, one thing is considered to be the main driver: Many tweets. There is debate about the kind of tweet one should publish, but little beyond tweets. Of particular interest is the information provided by each Twitter user's profile page. One of the features are the given names on those profiles. Studies on psychology and economics identified correlations of the first name to, e.g., one's school marks or chances of getting a job interview in the US. Therefore, we are interested in the influence of those profile information on the follower co…
Understanding human mobility is crucial for a broad range of applications from disease prediction to communication networks. Most efforts on studying human mobility have so far used private and low resolution data, such as call data records. Here, we propose Twitter as a proxy for human mobility, as it relies on publicly available data and provides high resolution positioning when users opt to geotag their tweets with their current location. We analyse a Twitter dataset with more than six million geotagged tweets posted in Australia, and we demonstrate that Twitter can be a reliable source for…
Over the past decade humans have experienced exponential growth in the use of online resources, in particular social media and microblogging websites such as Facebook, Twitter, YouTube and also mobile applications such as WhatsApp, Line, etc. Many companies have identified these resources as a rich mine of marketing knowledge. This knowledge provides valuable feedback which allows them to further develop the next generation of their product. In this paper, sentiment analysis of a product is performed by extracting tweets about that product and classifying the tweets showing it as positive and …
As of writing this paper, COVID-19 (Coronavirus disease 2019) has spread to more than 220 countries and territories. Following the outbreak, the pandemic's seriousness has made people more active on social media, especially on the microblogging platforms such as Twitter and Weibo. The pandemic-specific discourse has remained on-trend on these platforms for months now. Previous studies have confirmed the contributions of such socially generated conversations towards situational awareness of crisis events. The early forecasts of cases are essential to authorities to estimate the requirements of …
By modeling macro-economical indicators using digital traces of human activities on mobile or social networks, we can provide important insights to processes previously assessed via paper-based surveys or polls only. We collected aggregated workday activity timelines of US counties from the normalized number of messages sent in each hour on the online social network Twitter. In this paper, we show how county employment and unemployment statistics are encoded in the daily rhythm of people by decomposing the activity timelines into a linear combination of two dominant patterns. The mixing ratio …
Twitter is among the most used online platforms for the political communications, due to the concision of its messages (which is particularly suitable for political slogans) and the quick diffusion of messages. Especially when the argument stimulate the emotionality of users, the content on Twitter is shared with extreme speed and thus studying the tweet sentiment if of utmost importance to predict the evolution of the discussions and the register of the relative narratives. In this article, we present a model able to reproduce the dynamics of the sentiments of tweets related to specific topic…
Carnegie Mellon University（卡内基梅隆大学）；Toyota Technological Institute at Chicago（芝加哥丰田理工学院）
We study the relationship between social media output and National Football League (NFL) games, using a dataset containing messages from Twitter and NFL game statistics. Specifically, we consider tweets pertaining to specific teams and games in the NFL season and use them alongside statistical game data to build predictive models for future game outcomes (which team will win?) and sports betting outcomes (which team will win with the point spread? will the total points be over/under the line?). We experiment with several feature sets and find that simple features using large volumes of tweets …
Indian Institute of Technology, Bhubaneswar（布巴内斯瓦尔印度理工学院）；G.G Vishwavidyalaya, Central University（G.G大学（中央大学））
Predicting stock market movements is a well-known problem of interest. Now-a-days social media is perfectly representing the public sentiment and opinion about current events. Especially, twitter has attracted a lot of attention from researchers for studying the public sentiments. Stock market prediction on the basis of public sentiments expressed on twitter has been an intriguing field of research. Previous studies have concluded that the aggregate public mood collected from twitter may well be correlated with Dow Jones Industrial Average Index (DJIA). The thesis of this work is to observe ho…
Ivan Franko Lviv National University（利沃夫伊万弗兰科国立大学）
In this paper, we analyze the existence of possible correlation between public opinion of twitter users and the decision-making of persons who are influential in the society. We carry out this analysis on the example of the discussion of probable name of the British crown baby, born in July, 2013. In our study, we use the methods of quantitative processing of natural language, the theory of frequent sets, the algorithms of visual displaying of users' communities. We also analyzed the time dynamics of keyword frequencies. The analysis showed that the main predictable name was dominating in the …
This project addresses the problem of sentiment analysis in twitter; that is classifying tweets according to the sentiment expressed in them: positive, negative or neutral. Twitter is an online micro-blogging and social-networking platform which allows users to write short status updates of maximum length 140 characters. It is a rapidly expanding service with over 200 million registered users - out of which 100 million are active users and half of them log on twitter on a daily basis - generating nearly 250 million tweets per day. Due to this large amount of usage we hope to achieve a reflecti…
We observe and report on a systematic relationship between population density and Twitter use. Number of tweets, number of users and population per unit area are related by power laws, with exponents greater than one, that are consistent with each other and across a range of spatial scales. This implies that population density can accurately predict Twitter activity. Furthermore this trend can be used to identify `anomalous' areas that deviate from the trend. Analysis of geo-tagged and place-tagged tweets show that geo-tagged tweets are different with respect to user type and content. Our find…
This is a report, where preliminary work regarding the topic of voting intention inference from Social Media - such as Twitter - is presented. Our case study is the UK 2010 General Election and we are focusing on predicting the percentages of voting intention polls (conducted by YouGov) for the three major political parties - Conservatives, Labours and Liberal Democrats - during a 5-month period before the election date (May 6, 2010). We form three methodologies for extracting positive or negative sentiment from tweets, which build on each other, and then propose two supervised models for turn…
Behavioral economics tells us that emotions can profoundly affect individual behavior and decision-making. Does this also apply to societies at large, i.e., can societies experience mood states that affect their collective decision making? By extension is the public mood correlated or even predictive of economic indicators? Here we investigate whether measurements of collective mood states derived from large-scale Twitter feeds are correlated to the value of the Dow Jones Industrial Average (DJIA) over time. We analyze the text content of daily Twitter feeds by two mood tracking tools, namely …
We present a hierarchical model of non-homogeneous Poisson processes (NHPP) for information diffusion on online social media, in particular Twitter retweets. The retweets of each original tweet are modelled by a NHPP, for which the intensity function is a product of time-decaying components and another component that depends on the follower count of the original tweet author. The latter allows us to explain or predict the ultimate retweet count by a network centrality-related covariate. The inference algorithm enables the Bayes factor to be computed, in order to facilitate model selection. Fin…
Jožef Stefan Institute（约瑟夫·斯特凡研究所）；University of Ljubljana（卢布尔雅那大学）
Currency trading (Forex) is the largest world market in terms of volume. We analyze trading and tweeting about the EUR-USD currency pair over a period of three years. First, a large number of tweets were manually labeled, and a Twitter stance classification model is constructed. The model then classifies all the tweets by the trading stance signal: buy, hold, or sell (EUR vs. USD). The Twitter stance is compared to the actual currency rates by applying the event study methodology, well-known in financial economics. It turns out that there are large differences in Twitter stance distribution an…
