为喜欢付费？利用蜜罐了解Facebook欺诈
Paying for Likes? Understanding Facebook Like Fraud Using Honeypots
摘要：
Facebook页面提供了一种接触大量受众的简单方法，因为它们可以很容易地使用Facebook的广告平台进行推广。最近，Facebook页面的喜欢数量已经成为衡量其受欢迎程度和盈利能力的一个指标，一个提升页面喜欢的地下服务市场，也就是农场，已经出现。一些报告表明，像农场使用的配置文件网络，也像其他页面一样，以逃避欺诈保护算法，然而，据我们所知，Facebook页面的推广方法还没有系统的分析。本文提出了一个比较测量研究的页面喜欢通过Facebook的广告和一些喜欢的农场。我们部署了一组蜜罐页面，使用这两种方法推广它们，并根据喜欢者的人口统计学，时间和社会特征分析获得的喜欢。我们强调了一些有趣的发现，包括一些农场似乎是由机器人操作的，并没有真正试图隐藏其操作的性质，而其他农场则采用了更隐蔽的方法，模仿普通用户的行为。
英文摘要：
Facebook pages offer an easy way to reach out to a very large audience as they can easily be promoted using Facebook's advertising platform. Recently, the number of likes of a Facebook page has become a measure of its popularity and profitability, and an underground market of services boosting page likes, aka like farms, has emerged. Some reports have suggested that like farms use a network of profiles that also like other pages to elude fraud protection algorithms, however, to the best of our knowledge, there has been no systematic analysis of Facebook pages' promotion methods. This paper presents a comparative measurement study of page likes garnered via Facebook ads and by a few like farms. We deploy a set of honeypot pages, promote them using both methods, and analyze garnered likes based on likers' demographic, temporal, and social characteristics. We highlight a few interesting findings, including that some farms seem to be operated by bots and do not really try to hide the nature of their operations, while others follow a stealthier approach, mimicking regular users' behavior.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
