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arXiv 1306.3839cs.SIphysics.soc-ph
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TwitterCrowds:微博数据中话题和情感的挖掘技术

TwitterCrowds: Techniques for Exploring Topic and Sentiment in Microblogging Data

Daniel Archambault, Derek Greene, Pádraig Cunningham

摘要:

人文和工业领域的分析师和社会科学家需要一些技术来帮助可视化大量的微博数据。用于大规模社交媒体数据(大约数千万条推文)的自动化分析的方法是广泛可用的,但是存在很少的可视化技术来支持对结果的交互式探索。在本文中,我们提出了扩展的描述ThemeCrowds和SentireCrowds,这两个基于标签的可视化技术的数据。随后,我们介绍了一个新的列表相当于这两种技术,并提出了一些案例研究,显示他们在操作中。最后,我们提出了一个正式的用户研究,以评估这些列表界面的有效性时,比较他们的ThemeCrowds和SentireCrowds。我们发现,发现与强烈的积极或消极情绪相关的主题时,使用列表界面更快。在用户偏好方面,多级标签云被发现使用起来更愉快。尽管这两个接口可用于所有测试任务,我们有证据支持,列表接口可以更有效的任务时,一个适当的排序是已知的。

英文摘要:

Analysts and social scientists in the humanities and industry require techniques to help visualize large quantities of microblogging data. Methods for the automated analysis of large scale social media data (on the order of tens of millions of tweets) are widely available, but few visualization techniques exist to support interactive exploration of the results. In this paper, we present extended descriptions of ThemeCrowds and SentireCrowds, two tag-based visualization techniques for this data. We subsequently introduce a new list equivalent for both of these techniques and present a number of case studies showing them in operation. Finally, we present a formal user study to evaluate the effectiveness of these list interface equivalents when comparing them to ThemeCrowds and SentireCrowds. We find that discovering topics associated with areas of strong positive or negative sentiment is faster when using a list interface. In terms of user preference, multilevel tag clouds were found to be more enjoyable to use. Despite both interfaces being usable for all tested tasks, we have evidence to support that list interfaces can be more efficient for tasks when an appropriate ordering is known beforehand.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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