基于主体的创新扩散多选择模型
An agent based multi-optional model for the diffusion of innovations
摘要：
本文在推广统计力学的伊辛模型（Potts模型）的基础上，提出了一个多产品在共同市场中竞争的扩散模型。使用基于代理的实现，我们分析了两个问题：（i）三个选项的情况下，即采用产品A，产品B，或不采用和（ii）四个选项的情况下，即采用产品A，产品B，两者，或没有。在第一种情况下，我们分析了两种产品之一的推出策略，该策略推迟了推出，目的是与改进竞争。然后在市场饱和时估计每种产品达到的市场份额。最后，模拟进行了不同程度的社会网络拓扑结构，不确定性和人口同质性。
英文摘要：
We propose a model for the diffusion of several products competing in a common market based on the generalization of the Ising model of statiscal mechanics (Potts model). Using an agent based implementation, we analyze two problems: (i) a three options case, i.e. to adopt a product A, a product B, or non-adoption and (ii) a four options case, i.e. the adoption of product A, product B, both, or none. In the first case we analyze a launching strategy for one of the two products, which delays its launching with the objective of competing with improvements. Market shares reached by each product are then estimated at market saturation. Finally, simulations are carried out with varying degrees of social network topology, uncertainty, and population homogeneity.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
