作为分支过程的病毒活动的多维研究
The Multidimensional Study of Viral Campaigns as Branching Processes
摘要：
互联网上的病毒式宣传活动可能遵循各种模式，取决于内容、激励因素、发送者和接收者对内容的个人态度以及其他因素。由于活动细节的知识对于活动经理来说至关重要，研究人员不断评估模型和真实数据。这篇文章的目的是提出新的知识，从研究两个病毒运动，发生在一个虚拟世界，遵循分支过程。结果表明，这是可能的，以减少所需的时间来估计的模型参数的运动，此外，时间-世代关系的一些重要方面。
英文摘要：
Viral campaigns on the Internet may follow variety of models, depending on the content, incentives, personal attitudes of sender and recipient to the content and other factors. Due to the fact that the knowledge of the campaign specifics is essential for the campaign managers, researchers are constantly evaluating models and real-world data. The goal of this article is to present the new knowledge obtained from studying two viral campaigns that took place in a virtual world which followed the branching process. The results show that it is possible to reduce the time needed to estimate the model parameters of the campaign and, moreover, some important aspects of time-generations relationship are presented.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
