使用定量经验数据增强客户旅程地图：EEG和眼动追踪案例
Augmenting Customer Journey Maps with quantitative empirical data: a case on EEG and eye tracking
摘要：
本文介绍了脑电图（EEG）和眼动追踪在服务设计中探索客户体验的应用。预计这些工具将允许设计人员从经验数据中生成客户旅程，从而产生新的可视化方法，从而改进服务设计交付。
英文摘要：
This paper introduces the use of electroencephalography (EEG) and eye tracking in exploring customer experiences in service design. These tools are expected to allow designers to generate customer journeys from empirical data leading to new visualization methods and therefore improvements in service design deliverables.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
