医疗机构实施CRM的评估
Evaluating CRM Implementation in Healthcare Organization
摘要：
最近，许多医疗机构正在采用CRM作为一种战略，其中涉及使用技术来组织，自动化和协调业务流程，管理与患者的互动。CRM与Web技术为医疗保健提供者提供了扩展其服务超出通常做法的能力，从而提供了使用最新技术，以实现卓越的病人护理合适的环境.本文讨论和演示了如何在CRM的一种新的方法，基于Web 2.0将帮助医疗服务提供者提高他们的客户支持，避免冲突，促进更好的健康的病人。有了这种新的方法，患者将受益于定制的个人服务，完全的信息访问，以执行自我管理自己的健康。它还有助于医疗保健提供商留住合适的客户。将讨论新方法的概念框架。
英文摘要：
Recently, many healthcare organizations are adopting CRM as a strategy, which involves using technology to organize, automate, and coordinate business processes, in managing interactions with their patients. CRM with the Web technology provides healthcare providers the ability to broaden their services beyond usual practices, and thus offers suitable environment using latest technology to achieve superb patient care. This paper discusses and demonstrates how a new approach in CRM based on Web 2.0 will help the healthcare providers improving their customer support, avoiding conflict, and promoting better health to patient. With this new approach patients will benefit from the customized personal service with full information access to perform self managed their own health. It also helps healthcare providers retaining the right customer. A conceptual framework of the new approach will be discussed.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
