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arXiv 1203.5502cs.CLcs.SIphysics.soc-ph
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社交网络中的文本病毒式传播研究

Exploring Text Virality in Social Networks

FBK-Irst(布鲁诺·凯斯勒基金会-信息技术与认知科学研究所)

Marco Guerini, Carlo Strapparava, Gozde Ozbal

摘要:

本文旨在阐明病毒式传播的概念--特别是在社交网络中--并就其结构提供新的见解。我们认为:(a)病毒式传播是一种与传播内容的性质密切相关的现象,而不是与传播内容的影响者密切相关的现象,(b)病毒式传播是一种具有许多方面的现象,即在这个通用术语下,说服性传播的几种不同效果都包括在内,它们只是部分重叠。为了支持我们的主张,我们在机器学习框架中提供了初步实验,以展示如何根据内容特征独立预测病毒式传播的各个方面。

英文摘要:

This paper aims to shed some light on the concept of virality - especially in social networks - and to provide new insights on its structure. We argue that: (a) virality is a phenomenon strictly connected to the nature of the content being spread, rather than to the influencers who spread it, (b) virality is a phenomenon with many facets, i.e. under this generic term several different effects of persuasive communication are comprised and they only partially overlap. To give ground to our claims, we provide initial experiments in a machine learning framework to show how various aspects of virality can be independently predicted according to content features.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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