Web 1.0如何失败：超链接和点击流之间的不匹配
How Web 1.0 Fails: The Mismatch Between Hyperlinks and Clickstreams
摘要：
Web的核心是由网站管理员协作建立的超链接导航系统，帮助用户找到所需的网站。但这个系统真的如预期的那样工作吗？我们表明，答案似乎是否定的：有一个实质性的不匹配之间的超链接和用户实际采取的途径。仔细观察经验性的网上冲浪活动可以发现这种不匹配的原因：网站管理员试图建立一个没有地理或文化界限的全球虚拟世界，但用户实际上更喜欢在更分散的、基于语言的网站组中导航。我们将这种行为称为“优先导航”，并发现它是由“本地”搜索引擎驱动的。
英文摘要：
The core of the Web is a hyperlink navigation system collaboratively set up by webmasters to help users find desired websites. But does this system really work as expected? We show that the answer seems to be negative: there is a substantial mismatch between hyperlinks and the pathways that users actually take. A closer look at empirical surfing activities reveals the reason of the mismatch: webmasters try to build a global virtual world without geographical or cultural boundaries, but users in fact prefer to navigate within more fragmented, language-based groups of websites. We call this type of behavior "preferential navigation" and find that it is driven by "local" search engines.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
