Personalized web services strive to adapt their services (advertisements, news articles, etc) to individual users by making use of both content and user information. Despite a few recent advances, this problem remains challenging for at least two reasons. First, web service is featured with dynamically changing pools of content, rendering traditional collaborative filtering methods inapplicable. Second, the scale of most web services of practical interest calls for solutions that are both fast in learning and computation.
In this work, we model personalized recommendation of news articles as a contextual bandit problem, a principled approach in which a learning algorithm sequentially selects articles to serve users based on contextual information about the users and articles, while simultaneously adapting its article-selection strategy based on user-click feedback to maximize total user clicks.
The contributions of this work are three-fold. First, we propose a new, general contextual bandit algorithm that is computationally efficient and well motivated from learning theory. Second, we argue that any bandit algorithm can be reliably evaluated offline using previously recorded random traffic. Finally, using this offline evaluation method, we successfully applied our new algorithm to a Yahoo! Front Page Today Module dataset containing over 33 million events. Results showed a 12.5% click lift compared to a standard context-free bandit algorithm, and the advantage becomes even greater when data gets more scarce.
Australian National University（澳大利亚国立大学）；Data61, CSIRO（联邦科学与工业研究组织Data61）；Deakin University（迪肯大学）；Microsoft Research Asia（微软亚洲研究院）
We consider the problem of personalised news recommendation where each user consumes news in a sequential fashion. Existing personalised news recommendation methods focus on exploiting user interests and ignores exploration in recommendation, which leads to biased feedback loops and hurt recommendation quality in the long term. We build on contextual bandits recommendation strategies which naturally address the exploitation-exploration trade-off. The main challenges are the computational efficiency for exploring the large-scale item space and utilising the deep representations with uncertainty…
Personalized recommendations for new users, also known as the cold-start problem, can be formulated as a contextual bandit problem. Existing contextual bandit algorithms generally rely on features alone to capture user variability. Such methods are inefficient in learning new users' interests. In this paper we propose Latent Contextual Bandits. We consider both the benefit of leveraging a set of learned latent user classes for new users, and how we can learn such latent classes from prior users. We show that our approach achieves a better regret bound than existing algorithms. We also demonstr…
Contextual bandit algorithms have become popular for online recommendation systems such as Digg, Yahoo! Buzz, and news recommendation in general. \emph{Offline} evaluation of the effectiveness of new algorithms in these applications is critical for protecting online user experiences but very challenging due to their "partial-label" nature. Common practice is to create a simulator which simulates the online environment for the problem at hand and then run an algorithm against this simulator. However, creating simulator itself is often difficult and modeling bias is usually unavoidably introduce…
University of Arkansas（阿肯色大学）；Penn State University（宾夕法尼亚州立大学）；Worcester Polytechnic Institute（伍斯特理工学院）
Personalized recommendation based on multi-arm bandit (MAB) algorithms has shown to lead to high utility and efficiency as it can dynamically adapt the recommendation strategy based on feedback. However, unfairness could incur in personalized recommendation. In this paper, we study how to achieve user-side fairness in personalized recommendation. We formulate our fair personalized recommendation as a modified contextual bandit and focus on achieving fairness on the individual whom is being recommended an item as opposed to achieving fairness on the items that are being recommended. We introduc…
Optimizing news headlines is important for publishers and media sites. A compelling headline will increase readership, user engagement and social shares. At Yahoo Front Page, headline testing is carried out using a test-rollout strategy: we first allocate equal proportion of the traffic to each headline variation for a defined testing period, and then shift all future traffic to the best-performing variation. In this paper, we introduce a multi-armed bandit (MAB) approach with batched Thompson Sampling (bTS) to dynamically test headlines for news articles. This method is able to gradually allo…
Personalization enables businesses to learn customer preferences from past interactions and thus to target individual customers with more relevant content. We consider the problem of predicting the optimal promotional offer for a given customer out of several options as a contextual bandit problem. Identifying information for the customer and/or the campaign can be used to deduce unknown customer/campaign features that improve optimal offer prediction. Using a generated synthetic email promo dataset, we demonstrate similar prediction accuracies for (a) a wide and deep network that takes identi…
LIBRA: Language Model Informed Bandit Recourse Algorithm for Personalized Treatment Planning
McCombs School of Business, University of Texas at Austin（德克萨斯大学奥斯汀分校麦克斯韦商学院）；Naveen Jindal School of Management, University of Texas at Dallas（德克萨斯大学达拉斯分校奈文·金达管理学院）；Mays Business School, Texas A&M University（德克萨斯农工大学梅斯商学院）；Wharton School, University of Pennsylvania（宾夕法尼亚大学沃顿商学院）
Personalization is important for search engines to improve user experience. Most of the existing work do pure feature engineering and extract a lot of session-style features and then train a ranking model. Here we proposed a novel way to model both long term and short term user behavior using Multi-armed bandit algorithm. Our algorithm can generalize session information across users well, and as an Explore-Exploit style algorithm, it can generalize to new urls and new users well. Experiments show that our algorithm can improve performance over the default ranking and outperforms several popula…
A contextual bandit problem is studied in a highly non-stationary environment, which is ubiquitous in various recommender systems due to the time-varying interests of users. Two models with disjoint and hybrid payoffs are considered to characterize the phenomenon that users' preferences towards different items vary differently over time. In the disjoint payoff model, the reward of playing an arm is determined by an arm-specific preference vector, which is piecewise-stationary with asynchronous and distinct changes across different arms. An efficient learning algorithm that is adaptive to abrup…
University of California, San Diego（加利福尼亚大学圣迭戈分校）；Twitter（推特公司）
Recommender systems trained in a continuous learning fashion are plagued by the feedback loop problem, also known as algorithmic bias. This causes a newly trained model to act greedily and favor items that have already been engaged by users. This behavior is particularly harmful in personalised ads recommendations, as it can also cause new campaigns to remain unexplored. Exploration aims to address this limitation by providing new information about the environment, which encompasses user preference, and can lead to higher long-term reward. In this work, we formulate a display advertising recom…
The Chinese University of Hong Kong（香港中文大学）；Chongqing University（重庆大学）；Bytedance AI Lab（字节跳动人工智能实验室）
Contextual bandit algorithms provide principled online learning solutions to balance the exploitation-exploration trade-off in various applications such as recommender systems. However, the learning speed of the traditional contextual bandit algorithms is often slow due to the need for extensive exploration. This poses a critical issue in applications like recommender systems, since users may need to provide feedbacks on a lot of uninterested items. To accelerate the learning speed, we generalize contextual bandit to conversational contextual bandit. Conversational contextual bandit leverages …
Michael G. Foster School of Business, University of Washington（华盛顿大学迈克尔·G·福斯特商学院）；Kelley School of Business, Indiana University（印第安纳大学凯利商学院）
Online healthcare communities provide users with various healthcare interventions to promote healthy behavior and improve adherence. When faced with too many intervention choices, however, individuals may find it difficult to decide which option to take, especially when they lack the experience or knowledge to evaluate different options. The choice overload issue may negatively affect users' engagement in health management. In this study, we take a design-science perspective to propose a recommendation framework that helps users to select healthcare interventions. Taking into account that user…
Amazon（亚马逊）；University of Michigan（密歇根大学）；Radcliffe Institute, Harvard University（哈佛大学拉德克利夫研究所）
Increasing technological sophistication and widespread use of smartphones and wearable devices provide opportunities for innovative and highly personalized health interventions. A Just-In-Time Adaptive Intervention (JITAI) uses real-time data collection and communication capabilities of modern mobile devices to deliver interventions in real-time that are adapted to the in-the-moment needs of the user. The lack of methodological guidance in constructing data-based JITAIs remains a hurdle in advancing JITAI research despite the increasing popularity of JITAIs among clinical scientists. In this a…
Contextual multi-armed bandit (MAB) algorithms have been shown promising for maximizing cumulative rewards in sequential decision tasks such as news article recommendation systems, web page ad placement algorithms, and mobile health. However, most of the proposed contextual MAB algorithms assume linear relationships between the reward and the context of the action. This paper proposes a new contextual MAB algorithm for a relaxed, semiparametric reward model that supports nonstationarity. The proposed method is less restrictive, easier to implement and faster than two alternative algorithms tha…
Contextual bandit algorithms have become widely used for recommendation in online systems (e.g. marketplaces, music streaming, news), where they now wield substantial influence on which items get exposed to the users. This raises questions of fairness to the items -- and to the sellers, artists, and writers that benefit from this exposure. We argue that the conventional bandit formulation can lead to an undesirable and unfair winner-takes-all allocation of exposure. To remedy this problem, we propose a new bandit objective that guarantees merit-based fairness of exposure to the items while opt…
Alibaba-NTU Singapore Joint Research Institute（阿里巴巴-新加坡南洋理工大学新加坡联合研究院）；Joint NTU-UBC Research Centre of Excellence in Active Living for the Elderly (LILY)（新加坡南洋理工大学-英属哥伦比亚大学老年人积极生活联合卓越研究中心（LILY））；School of Computer Science and Engineering, Nanyang Technological University（新加坡南洋理工大学计算机科学与工程学院）；Alibaba Group（阿里巴巴集团）
The interactive recommender systems involve users in the recommendation procedure by receiving timely user feedback to update the recommendation policy. Therefore, they are widely used in real application scenarios. Previous interactive recommendation methods primarily focus on learning users' personalized preferences on the relevance properties of an item set. However, the investigation of users' personalized preferences on the diversity properties of an item set is usually ignored. To overcome this problem, we propose the Linear Modular Dispersion Bandit (LMDB) framework, which is an online …
University of Michigan（密歇根大学）；Adobe Big Data Experience Lab（奥多比大数据体验实验室）
We study the problem of personalized advertisement recommendation (PAR), which consist of a user visiting a system (website) and the system displaying one of $K$ ads to the user. The system uses an internal ad recommendation policy to map the user's profile (context) to one of the ads. The user either clicks or ignores the ad and correspondingly, the system updates its recommendation policy. PAR problem is usually tackled by scalable \emph{contextual bandit} algorithms, where the policies are generally based on classifiers. A practical problem in PAR is extreme click sparsity, due to very few …
University of Virginia（弗吉尼亚大学）；The Pennsylvania State University（宾夕法尼亚州立大学）
A general framework of personalized federated multi-armed bandits (PF-MAB) is proposed, which is a new bandit paradigm analogous to the federated learning (FL) framework in supervised learning and enjoys the features of FL with personalization. Under the PF-MAB framework, a mixed bandit learning problem that flexibly balances generalization and personalization is studied. A lower bound analysis for the mixed model is presented. We then propose the Personalized Federated Upper Confidence Bound (PF-UCB) algorithm, where the exploration length is chosen carefully to achieve the desired balance of…
University of Florida（佛罗里达大学）；Northwestern University（西北大学）；Pennsylvania State University（宾夕法尼亚州立大学）
We consider the stochastic contextual bandit problem under the high dimensional linear model. We focus on the case where the action space is finite and random, with each action associated with a randomly generated contextual covariate. This setting finds essential applications such as personalized recommendation, online advertisement, and personalized medicine. However, it is very challenging as we need to balance exploration and exploitation. We propose doubly growing epochs and estimating the parameter using the best subset selection method, which is easy to implement in practice. This appro…
Contextual bandits are widely used in Internet services from news recommendation to advertising, and to Web search. Generalized linear models (logistical regression in particular) have demonstrated stronger performance than linear models in many applications where rewards are binary. However, most theoretical analyses on contextual bandits so far are on linear bandits. In this work, we propose an upper confidence bound based algorithm for generalized linear contextual bandits, which achieves an $\tilde{O}(\sqrt{dT})$ regret over $T$ rounds with $d$ dimensional feature vectors. This regret matc…
University of Chicago（芝加哥大学）；New York University（纽约大学）
We study the problem of dynamic batch learning in high-dimensional sparse linear contextual bandits, where a decision maker, under a given maximum-number-of-batch constraint and only able to observe rewards at the end of each batch, can dynamically decide how many individuals to include in the next batch (at the end of the current batch) and what personalized action-selection scheme to adopt within each batch. Such batch constraints are ubiquitous in a variety of practical contexts, including personalized product offerings in marketing and medical treatment selection in clinical trials. We cha…
Dynamic treatment regimes (DTRs) are personalized, adaptive, multi-stage treatment plans that adapt treatment decisions both to an individual's initial features and to intermediate outcomes and features at each subsequent stage, which are affected by decisions in prior stages. Examples include personalized first- and second-line treatments of chronic conditions like diabetes, cancer, and depression, which adapt to patient response to first-line treatment, disease progression, and individual characteristics. While existing literature mostly focuses on estimating the optimal DTR from offline dat…
Florida International University（佛罗里达国际大学）；IBM T.J. Watson Research Center（IBM托马斯·J·沃森研究中心）；St. John’s University（圣约翰大学）
Online interactive recommender systems strive to promptly suggest to consumers appropriate items (e.g., movies, news articles) according to the current context including both the consumer and item content information. However, such context information is often unavailable in practice for the recommendation, where only the users' interaction data on items can be utilized. Moreover, the lack of interaction records, especially for new users and items, worsens the performance of recommendation further. To address these issues, collaborative filtering (CF), one of the recommendation techniques rely…
University of Michigan（密歇根大学）；Microsoft Research（微软研究院）
Contextual bandits are a form of multi-armed bandit in which the agent has access to predictive side information (known as the context) for each arm at each time step, and have been used to model personalized news recommendation, ad placement, and other applications. In this work, we propose a multi-task learning framework for contextual bandit problems. Like multi-task learning in the batch setting, the goal is to leverage similarities in contexts for different arms so as to improve the agent's ability to predict rewards from contexts. We propose an upper confidence bound-based multi-task lea…
The Ohio State University（俄亥俄州立大学）；Iowa State University（爱荷华州立大学）
This paper investigates the problem of regret minimization for multi-armed bandit (MAB) problems with local differential privacy (LDP) guarantee. In stochastic bandit systems, the rewards may refer to the users' activities, which may involve private information and the users may not want the agent to know. However, in many cases, the agent needs to know these activities to provide better services such as recommendations and news feeds. To handle this dilemma, we adopt differential privacy and study the regret upper and lower bounds for MAB algorithms with a given LDP guarantee. In this paper, …
Over the past decade, contextual bandit algorithms have been gaining in popularity due to their effectiveness and flexibility in solving sequential decision problems---from online advertising and finance to clinical trial design and personalized medicine. At the same time, there are, as of yet, surprisingly few options that enable researchers and practitioners to simulate and compare the wealth of new and existing bandit algorithms in a standardized way. To help close this gap between analytical research and empirical evaluation the current paper introduces the object-oriented R package "conte…
This paper focuses on building personalized player models solely from player behavior in the context of adaptive games. We present two main contributions: The first is a novel approach to player modeling based on multi-armed bandits (MABs). This approach addresses, at the same time and in a principled way, both the problem of collecting data to model the characteristics of interest for the current player and the problem of adapting the interactive experience based on this model. Second, we present an approach to evaluating and fine-tuning these algorithms prior to generating data in a user stu…
Contextual bandit algorithms are widely used in domains where it is desirable to provide a personalized service by leveraging contextual information, that may contain sensitive information that needs to be protected. Inspired by this scenario, we study the contextual linear bandit problem with differential privacy (DP) constraints. While the literature has focused on either centralized (joint DP) or local (local DP) privacy, we consider the shuffle model of privacy and we show that is possible to achieve a privacy/utility trade-off between JDP and LDP. By leveraging shuffling from privacy and …
University of Insubria（因苏布里亚大学）；Telefónica Research（西班牙电信研究中心）
Classical collaborative filtering, and content-based filtering methods try to learn a static recommendation model given training data. These approaches are far from ideal in highly dynamic recommendation domains such as news recommendation and computational advertisement, where the set of items and users is very fluid. In this work, we investigate an adaptive clustering technique for content recommendation based on exploration-exploitation strategies in contextual multi-armed bandit settings. Our algorithm takes into account the collaborative effects that arise due to the interaction of the us…
Bilkent University（比尔肯特大学）；University of Oxford（牛津大学）
We introduce a new class of reinforcement learning methods referred to as {\em episodic multi-armed bandits} (eMAB). In eMAB the learner proceeds in {\em episodes}, each composed of several {\em steps}, in which it chooses an action and observes a feedback signal. Moreover, in each step, it can take a special action, called the $stop$ action, that ends the current episode. After the $stop$ action is taken, the learner collects a terminal reward, and observes the costs and terminal rewards associated with each step of the episode. The goal of the learner is to maximize its cumulative gain (i.e.…
Mortal bandits have proven to be extremely useful for providing news article recommendations, running automated online advertising campaigns, and for other applications where the set of available options changes over time. Previous work on this problem showed how to regulate exploration of new arms when they have recently appeared, but they do not adapt when the arms are about to disappear. Since in most applications we can determine either exactly or approximately when arms will disappear, we can leverage this information to improve performance: we should not be exploring arms that are about …
Contextual multi-armed bandit algorithms are widely used in sequential decision tasks such as news article recommendation systems, web page ad placement algorithms, and mobile health. Most of the existing algorithms have regret proportional to a polynomial function of the context dimension, $d$. In many applications however, it is often the case that contexts are high-dimensional with only a sparse subset of size $s_0 (\ll d)$ being correlated with the reward. We consider the stochastic linear contextual bandit problem and propose a novel algorithm, namely the Doubly-Robust Lasso Bandit algori…
Carnegie Mellon University（卡内基梅隆大学）；H. John Heinz III College, Carnegie Mellon University（卡内基梅隆大学H.约翰·海因茨三世学院）；School of Computer Science, Carnegie Mellon University（卡内基梅隆大学计算机科学学院）
Contextual bandit learning is an increasingly popular approach to optimizing recommender systems via user feedback, but can be slow to converge in practice due to the need for exploring a large feature space. In this paper, we propose a coarse-to-fine hierarchical approach for encoding prior knowledge that drastically reduces the amount of exploration required. Intuitively, user preferences can be reasonably embedded in a coarse low-dimensional feature space that can be explored efficiently, requiring exploration in the high-dimensional space only as necessary. We introduce a bandit algorithm …
We present an approach to structured prediction from bandit feedback, called Bandit Structured Prediction, where only the value of a task loss function at a single predicted point, instead of a correct structure, is observed in learning. We present an application to discriminative reranking in Statistical Machine Translation (SMT) where the learning algorithm only has access to a 1-BLEU loss evaluation of a predicted translation instead of obtaining a gold standard reference translation. In our experiment bandit feedback is obtained by evaluating BLEU on reference translations without revealin…
Media services providers, such as music streaming platforms, frequently leverage swipeable carousels to recommend personalized content to their users. However, selecting the most relevant items (albums, artists, playlists...) to display in these carousels is a challenging task, as items are numerous and as users have different preferences. In this paper, we model carousel personalization as a contextual multi-armed bandit problem with multiple plays, cascade-based updates and delayed batch feedback. We empirically show the effectiveness of our framework at capturing characteristics of real-wor…
Restless Multi-Armed Bandits (RMAB) is an apt model to represent decision-making problems in public health interventions (e.g., tuberculosis, maternal, and child care), anti-poaching planning, sensor monitoring, personalized recommendations and many more. Existing research in RMAB has contributed mechanisms and theoretical results to a wide variety of settings, where the focus is on maximizing expected value. In this paper, we are interested in ensuring that RMAB decision making is also fair to different arms while maximizing expected value. In the context of public health settings, this would…
Stochastic linear bandits with high-dimensional sparse features are a practical model for a variety of domains, including personalized medicine and online advertising. We derive a novel $Ω(n^{2/3})$ dimension-free minimax regret lower bound for sparse linear bandits in the data-poor regime where the horizon is smaller than the ambient dimension and where the feature vectors admit a well-conditioned exploration distribution. This is complemented by a nearly matching upper bound for an explore-then-commit algorithm showing that that $Θ(n^{2/3})$ is the optimal rate in the data-poor regime. The r…
Learning personalized cancer treatment with machine learning holds great promise to improve cancer patients' chance of survival. Despite recent advances in machine learning and precision oncology, this approach remains challenging as collecting data in preclinical/clinical studies for modeling multiple treatment efficacies is often an expensive, time-consuming process. Moreover, the randomization in treatment allocation proves to be suboptimal since some participants/samples are not receiving the most appropriate treatments during the trial. To address this challenge, we formulate drug screeni…
